Four Popular Trends in Mobile Phone Market
Last year, domestic mobile phone manufacturer followed the way “fashionable
surface” and achieved to increase market quota. While, what’s the character of
mobile phones in this year? Multimedia messaging service, camera or polyphonic
ringtone? Liu Zhijun, general manager of Lenovo mobile phone department,
concluded the trends by four words----fashionable surface, colorful applying,
entertainment applying and intellective business applying.
Written by XuLei
What is the selling point of mobile phone in 2003? Are you still consider it is a
talking tool ? Or treat it as a plaything in your hands? Someone think it is a
decoration of personal taste and style, or a partner for relax. Someone take it as a
secretary, or a light computer…
Undauntedly, the mobile phone with fashionable surface would decorate
your gloss. Besides the popular folded mobile phones, rotation axis phones or some
other heterotypic phones are also popular with customers. “fashionable surface”
absolutely would be in favor this year, but wouldn’t be so hot as before.
The hottest selling point of mobile phone in 2003 is “color applying”, many
domestic manufacturer launched series of multimedia message phones, which gave
much support to this main idea. Lenovo pushed 6 new type of color screen phone,
among this types, G820,G900,ET180 can support multimedia message service.
Moreover, the flagship type G818 adopt two-screen displaying technology, which
has 65,536 kinds of colors, support group-sending service. So it is certainly worth of
the outrunner of “color applying”.
Before this, the current domestic multimedia message mobile phone market
has been occupied by foreign suppliers, their products sold at a high price because
they position in a high class, which keep the multimedia phones away from ordinary
people. Some professionals said, “The methods of leading this kind of service into
prosperity not only needs agents to promote but also needs supplier to provide
product which is more popular with the main market. G818 trooped to its market with
high quality and favorable price, which shows that Lenovo has sent a signal to tell
us they are now exerting for a overwhelming spurt! Obviously, G818 was highly
attracted by the inside industry.
Meanwhile the entertainment function becoming the main stream should not
have come as a surprise. Along with the trend of mobile phone users younger and
younger, entertainment function has become the inevitable part on mobile phone
manufacturing. There is no wonder that Nokia pushed the item “N—Gage”. While
Lenovo group, who is famed for his stableness, also pushed G818 supporting JAVA
service and G900 with camera. What’s more, his ET180 provides QQ service and
some other game simulators. It looks as if the entertainment era is coming.
In 2003, the intellective mobile phones would be getting fashionable. A mass
storage volume, different kinds of message services, powerful functions of dealing
business and internet applying, leading intellective mobile phone into customer’s
most favorite taste. Like the intellective mobile phone from Dopod fully released its
charm in the market last year. And this year, Lenovo also pushed the computer
mobile phone ET180. Lenovo adopted the fully opened technology of mobile
telecom and internet. Users could add different service modules if he wants. This is
the latest achievement Lenovo obtained following its idea of “correlation” although
Lenovo was originally engaged in IT field.
From the dazzling fashionable strategy to the combination of IT and telecom,
domestic mobile phone suppliers are always developing the product that are more
suitable to Chinese market and leading the main stream of mobile phone market. At
the early time of this year, some medias analyzed that some world famous brands
headed by Motorola and Nokia planed to take a final shot; while some domestic
bands headed by TCL, KONKA also acted aggressively to guard their market quota.
At the same time, Lenovo, the IT leader of China , emerged as a new force in the
mobile phone market, which is deserved to take care. Recently, Lenovo pushed six
new items with various characteristics, which just reflects people’s expectation to it.
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